About

The translator on your side of the table.

Dan Wentz

I'm a CRE Risk and Insurance Consultant at USI Insurance Services in Birmingham, AL. I work with owners and operators of hotels, multifamily, self-storage, retail centers, offices, condo associations, and more. My job is to help you understand your program well enough to make your own calls.

Alabama Center for Real Estate, Leadership Council 100 · Rotary Club of Hoover, AL

Why I do this

The problem

Insurance is one of a commercial real estate owner's three biggest expenses and the one they understand least. Renewals arrive vague, full of jargon, with a number that goes up every year and no real explanation of why.

Where I come from

I started in radio in 2000, then led marketing at iHeartMedia, CRC Group, and CAC Group. That work taught me to take something complicated and make it land fast. I now point that skill at insurance.

How I work

I show you what's driving your price, what a claim actually cost you in dollars, and what to do about it over the next several years. You get all the information, sometimes more than you asked for.

What that looks like

For every renewal: what caused the change, what it cost you, and the plan to fix it.

  1. 01 · Cause

    ~$150k

    A group of hotels had the same type of slip-and-fall claim two or three times in under five years.

  2. 02 · Cost

    ~$17k

    One of those claims added about $17,000 to their premium. Without it, they would have seen a decrease.

  3. 03 · Plan

    5 years

    Stop the bleeding, let the old claims fall off, and arrive at a much better program by year five.

Track record in marketing

1,000%

Year-over-year web traffic growth after rebuilding CRC's websites

900+

Producers on Salesforce Account Engagement at CAC Group, adoption up 30%

1,200+

Producers supported by field marketing at CRC Group

What I publish

AL Renewal Index

Commercial insurance pricing, renewal trends, and what's driving them, pulled from multiple sources into plain charts.

Southeast Verdicts

Jury verdicts against property owners across the Southeast.

Career

  1. 2025 – present

    CRE Risk and Insurance Consultant

    USI Insurance Services

  2. 2023 – 2025

    Vice President, Marketing

    CAC Group, Cobbs Allen, CAC Specialty

  3. 2014 – 2023

    Assistant Vice President, Marketing

    CRC Group

  4. 2007 – 2014

    Director of Marketing, Radio Host

    iHeartMedia

  5. 2000 – 2007

    Radio Host

    Various Media Outlets

  6. 2000 – 2004

    Graduate

    Penn State University

Want to know what's really driving your premium?

See what I cover