Most marketing teams are drowning in work, and broken systems make matters worse. Throughout my career, I've built workflows that quietly save my teams more than 100 hours each quarter. These systems are practical, easily repeatable, and built for speed.
In 2001, when you needed an answer to a question, you had to visit the school/college library, find a Dewey decimal number, and pull a physical book off the shelf. That same year, Destiny’s Child topped the charts, Apple dropped a new thing called iTunes, and Shrek (the original) ruled the box office. Quietly, something else launched in the background: Wikipedia published its first article, and changed research forever.